The purpose and goal of this research were to think of ways to make Netflix more appealing to foreigners, to see what they think of Netflix, what they like about it, what they think Netflix can improve, or even why they don’t use Netflix. My theory was that foreigners didn’t care too much about Netflix especially the Chinese demographic, because of all the streaming competition in China. While discovering all the information I believe I would be able to come up with ways to help Netflix become more appealing to the demographic as well as become more wanted or even ready for lunch in China. My main theory was that due to the lack of foreign subtitles and dubs, becomes a turn-off for foreigners to buy Netflix.

I conducted my first set of interviews around trying to figure out what Netflix users would like to see improved or implemented. For my interviews I wanted a wide audience of different users to see if there might be a similar commonality. It was important to properly screen and have open-ended core questions.

In conclusion, it seems that most people have an easier time learning a new language by using Netflix. Netflix is a great tool for studying language it helps beginners watch movies in other languages and have their native subtitles to help them become more familiar with words. Once they become more advanced they can watch the movies with subtitles that the movie is in. This is where expanding the subtitle and dub category becomes important, for example, if someone wants to learn Spanish and they want to watch their favourite show if they could watch it in Spanish with Spanish subtitles it would help them make more connections and learn the language easier.

Netflix could incorporate an AI that when someone is learning a language they can select what difficulty they want to start at and the AI would track how often they watch, and determine their language level. The AI will start to recommend shows where the actors speak faster, you could also test yourself by playing shows without subtitles, or if you’re watching a show an episode might not have subtitles to test yourself to see if you can understand basic language in the show. Netflix could also add an interactive feature that while you’re watching the show it would explain common words that are used often and it will even replay that scene for you to say it with the show, but you can choose to have this feature or not so you don get annoyed as a user.

When interviewing each person I was able to find at least one interesting insight into the way they study another language. One participant wasn’t a fan of using apps but preferred to use textbooks to study they also included language learning crossword puzzles to help keep words fresh in her mind. The most interesting was that they would use Netflix to study English, but they would watch English shows with English subtitles to help expand their vocabulary. Participant 2 just like Participant 1 wasn’t a fan of using apps due to them sounding “robotic”. When they were learning Spanish from their partner and their mother, they would watch Spanish shows with English subtitles to hear the language be spoken properly, and felt this way they would get the proper grammatical way people speak the language and pick up on slang. Participant 3 is a fashion designer living in New York learning English, they said that when they were living in Korea they would watch Netflix and Youtube helping them learn English. What was the most interesting thing was that they used apps like “EWA and CAKE” that would show small clips from movies, and shows, that taught them how to pronounce words properly, and learn useful real-world phrases. Participant 4 on the other hand was using apps to help them learn 5 languages, a mix of Duo Lingo and Memrise. They also said that they would use Netflix to help them study just like the rest. What I did find interesting was that they said, learning 4 of the languages wasn’t too bad, because they’re all rooted in Latin. Participant 5 was learning Portuguese with the help of her husband, she used Duo Lingo, textbooks, and just like the rest Netflix to help her study. Participant 5 said that one of the ways she would study that seemed different to me, was that she would listen to a lot of music in Portuguese, look up the lyrics and try to study the language from the songs.

• Recommending similar languages to the ones they already know.

• Having an option in the settings when starting a language you can pick if you’re a beginner, intermediate or advanced. Depending on the suggestion you will get recommended different shows. For example, if you’re advanced you would get recommended shows where the actors speak quicker and more naturally.

• Recommending children’s shows for beginners

• After watching a show or movie you could quiz yourself, by watching clips of the show again with no subtitles and picking from a set of questions like, “what did they say?”